31 July 2021, IELTS Exam, Writing Task 2, Evening Slot, INDIA

31 July 2021, IELTS Exam, Writing Task 2, Evening Slot, INDIA

Q. Some believe that people will buy a product based on their needs and there is no need for advertising. To what extent do you agree or disagree with essay?

Many people argue that advertising is not required and that consumers can buy the product according to their requirements. In my opinion, advertising not only educates the general public, but also helps to make an intelligent buying decision. Thus, I can say that advertising is very important not only for users, but also for companies in order to attract their potential buyers.

Undoubtedly, almost every brand and store advertises its products and services in one way or another, but not all advertising serves a purpose. Many people argue that this increases unnecessary expenditure for end customers and they end up buying a lot of crap products. For example, it is the fact that people buy even minor items if they notice a sale or discounted advertisement because they mean it is a bargain. Many advertisers also include false information in their ads to boost their sales.

However, advertising is the foundation of marketing, it contains useful information that users can assimilate and decide if it is right for them or not. A study by WNS Global claims that 65% of people go and buy a product after seeing an ad in any form, whether digital or traditional. For instance, if I need a Bluetooth speaker and I see an advertisement for a new brand offering cool features at a great price, I will definitely buy it. However, I'll still first compare it to another brand to see if I can get a better deal.

In addition, it is also a tool for measuring consumer behavior and introducing new products to the market based on various studies. Proof of this is that many big brands have produced great products that satisfy all of their users based on an understanding of market demand. What's more, advertising teaches us a lot about the company and whether it contributes to social causes. Many people also make purchasing decisions based on such factors.

To conclude, it is clear that advertising is a much-needed communication tool that most people like rather than dislike. Advertising also tends to manipulate a person's or family's buying decision, which is why it is a deciding factor.

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